Three Reasons You Need Social Media to Sell Your Trade

By on February 17, 2015
using social media for trade

Many tradespersons think that they don’t really need to have anything to do with social media. If you are one of those professionals who don’t believe that the social media can benefit you in a variety of ways, then it is time for you to reassess that opinion. Here are three reasons why you should not disregard the impact of social media in the life of a tradesman.

Build a Positive Image of Your Business:

If you are not involved in social media, you have no tangible way of ascertaining what people are saying about you, your brand, and your products and services. Consumers are always on the lookout for tradespersons for some reason or another, and you need to make sure that they think of you when they need a particular service. Social media is the best way to confirm that. With regular updates about the kinds of products you offer and other details about your business, you can ensure that your presence is visible to a large audience simultaneously, and the number of ‘likes’ on your Facebook page tell you all you need to know about your popularity among the people.

Help the Customer Know You Better:

If you have your own blog where you post updates about the work that you have done and are doing, and also impart knowledge about the technicalities of your business, it helps potential consumers in recognising you as a brand, and learning new information about you every day that might be required for them to know whether or not your products and services are good for their needs. Also, if you have a social media presence, it allows the consumers to read what other consumers are saying about you, which is a major factor for them to decide whether or not to hire you. Moreover, if the consumer gets in touch with you and likes the work you do for them, they will definitely share their positive experience on the internet, where other consumers will read them and decide to call you, and so on and so forth.

Share What You Know About the Trade:

A Facebook page or a blog of your own or even a Twitter handle will allow you to update your account with whatever you want the people to know about you. You can use this for your own advantage as well as the advantage of the readers by giving them answers to questions they may have in their minds, such as:

  • What is your trade all about?
  • How do I go about hiring a tradesperson?
  • How do I know if the tradesperson I am hiring is reliable?
  • Should I ask for credentials from the tradesperson?
  • What are the qualities that I should look for in a tradesperson?

Along with the answers to these questions, you can also provide valuable trade information to those who are novices in the industry, and help them by boosting their trade in such a simple way. Social media gives you the leverage to distribute your content in the way that you like. You have complete control over what you are portraying about yourself, because what people will say about you is initially based on what you say about yourself.

If you are still in two minds about the pros and cons of getting yourself caught in the gigantic web of social media, you should give this article a read.

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